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kelvinluck.com: Wellcome Trust competition
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Wellcome Trust competition

A few months back I heard about a competition being organised by Ico Design, BD4D and the Wellcome Trust. The idea behind this competition was to “produce an interactive Flash piece that is playful and engaging using at least 2 words from the Word Soup”. The “Word Soup” is a collection of words that form part of the branding for the Wellcome Collection.

I managed to scrape together a little bit of time so I put together an entry. It was a mashup between the provided words and Flickr. I built it using Flashr and skinned it with a nice clean design knocked up by my good friend Leigh Kayley (based on the look and feel of the scramble game we found on the Wellcome collection’s site).

The entry is described quite succinctly in an article in Design Week so I’ll borrow their words:

Kelvin Luck asks us to look at images plucked from Flickr and choose from the wordsoup which one was used to tag the picture. It is harder than you think: what word could describe a masked woman in a spangly bikini who is wielding a chainsaw? Clue: it is not what you might think.

If that doesn’t explain it then you can play it yourself and see if you can get on the high scores. It can be frustrating at times because some people tag their photos a bit randomly but that adds to the adictiveness :)

Last night I was invited to the launch event for the new online exhibits site (where all of the competition entries are showcased) and the announcement of the competition’s winners. I was very surprised and pleased to find out that my entry got the second prize! Yay :)

I’d recommend checking out the site to see the many cool entries and the very nice innovative interface for finding them (also courtesy of Ico Design)

  1. Hey Kelvin – I collaborated on one of the commissioned projects (the one marked as by “Gethan and Wes”) – I found your page here while scouting around for any possible feedback! Anyway wanted to let you know I really liked your flickr-integrated piece, definitely one of my favourite pieces on the site. Well done. (I always pick the wrong word though)


    Wes White    Feb 17, 14:14    #
  2. Hey Wes :)

    Thanks for the feedback :) Don’t feel bad for picking the wrong word – I blame the people who tag the photos… Some of them seem to be totally random!


    Kelvin Luck    Feb 18, 09:29    #